Acorporate culture founded on ethical business principles and socially approved values doesn't necessarily impact a company's long-term strategic success favorably or unfavorably. virtually guarantees that a company will be (or soon become) the acknowledged industry leader because of the ethical and socially approved manner in which its business is being conducted. does more to detract from a company's chances for strategic success and market leadership than to it is a positive force underlying a company's long-term financial success and reduces the likelihood of lapses in ethical and socially approved behavior that can damage the company's reputation. is seldom more than window-dressing and is generally regarded by customers, suppliers, employees, shareholders, and society at large as nothing more than good public relations.