Dilwater furniture purchased a corner lot in pittsburg five years ago at a cost of $890,000. the lot was recently appraised at $1,070,000. at the time of the purchase, the company spent $80,000 to grade the lot and another $120,000 to pave the lot for commuter parking. the company now wants to build a new retail store on the site. the building cost is estimated at $1.8 million. what amount should be used as the initial cash flow for this building project?

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.