Anumber of yogurts are marketed under the duncen brand, including duncen all natural, duncen fruit on the bottom, duncen light & fit, dunactive, and dun-o-nino. the large variety of yogurts under the duncen brand is an example of a:
a. brand equity
b. product item
c. product mix
d. promise index

The correct answer to the following question is option C) product mix .

Explanation:

Product mix ( which is also know as product assortment ) can be defined as the collection of all the products that company is offering for sale under its brand name . In the given question , company is selling number of product lines like Duncen all natural, duncen fruit on the bottom, duncen active , dun -o- nino under its duncen brand to the customers .

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