Aconsumer tells another consumer, "every time i eat at big bill's steakhouse, i get poor service." whether this is true or not, it is the consumer's perception. this is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. this scenario would be an illustration of the heuristic.

Adrawback of short-term contracting as an alternative to making a component in-house is thata. it is the most-integrated alternative to performing an activity so the principal company has no control over the agent. b. the supplying firm has no incentive to make any transaction-specific investments to increase performance or quality. c. it fails to allow a long planning period that individual market transactions provide. d. the buying firm cannot demand lower prices due to the lack of a competitive bidding process.