Swot analysis domino's pizza read the overview below and complete the activities that follow. recently, a domino's pizza franchise in southwest ohio made the strategic decision to stay open for 24 hours a day. the manager, steve martin, made this decision about a month ago in response to increased demand in domino's pizza. other domino's franchise owners are now considering adopting a similar strategy. in this activity, you will categorize a set of statements regarding activities in the internal and external environments as they relate to domino's pizza, and a potential initiative of staying open 24 hours a day. these statements will identify either a strength, weakness, opportunity, or threat. developing a marketing plan consists of five steps. the second step in the process, after developing a mission, is to conduct a situation analysis, using a swot analysis. this tool allows firms to assess both the internal environment in regards to its strengths and weaknesses and the external environment in regards to its opportunities and threats.