Coupons can be redeemed only at the specified retail outlet, and coupons can be redeemed at any outlet distributing the product.

Store coupons; Manufacture's coupons.

Explanation:

Store coupons only applies at certain store, sometimes competition accepts others coupons, but not always.

On the other hand, manufactures's coupons are accepted by the brand itself. This means that you can redeemed it at any store that has the manufacture's product.

Coupon types depends on the marketing strategy actually.

answer; signaling;