Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called

Supply Chain Management

Explanation:

According to my research on different business processes, I can say that based on the information provided within the question this process is called Supply Chain Management. Like mentioned in the question this is the management of the movement of goods and services, which involves the movement and storage of raw materials, of currently used inventory, and of finished goods from where it is made to where it is sold.

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