Starbucks is hoping to make use of its excess restaurant capacity in the evenings by experimenting with selling beer and wine. it speculates that the only additional costs are hiring more of the same sort of workers to cover the additional hours and costs of the new line of beverages. what hidden costs might emerge?

By changing its recipe, a smoothie chain is reacting to a change in the environment. while it is important to be able to quickly adapt, it is also important to take a proactive approach to changes in the marketing environment. implementing a proactive approach requires constantly scanning and analyzing the environment so that changes do not come as a surprise. the statements below are findings from environmental scanning and analysis. select the marketing environment force that best describes each of the statements listed.