Marriott had an advertising campaign with the following theme: "you can't be late for business appointments and neither can we. at marriott, if your breakfast doesn't show up on time, it won't show up on your bill. that's because we take our business just as seriously as you take yours. and our business is service. the commitment is what makes marriott the business traveler's first choice". if a business traveler, who saw this advertisement, stayed at a marriott hotel and did not receive breakfast on time and was charged for that breakfast, provider of the gaps model of service quality would have occurred.