Lisa is the vice president of sales and marketing for a software development company. she's been working with her sales force in recent months to develop a promotion strategy to sell obsolete software quickly at a reduced price, rather than the original suggested price. which strategic manager role is lisa fulfilling with this approach?
a. functional-level manager
b. corporate-level manager
c. business-level manager
d. chief financial officer (cfo)

Ms. sophia jones, the company president, has heard that there are multiple breakeven points for every product. she does not believe this and has asked you to provide the evidence of such a possibility. some information about the company for 2017 is as follows:

Diversity is an obstacle all marketers face: true false

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.