Business, 10.09.2019 00:30 tishaadams2160
Harry has joined the marketing department of kc cola. while going through some files, he came across a document designed for a particular brand of product that contained a detailed analysis of the environmental factors and competition. it also contained a time frame within which some objectives, further divided into tasks, had to be accomplished. the document not only listed the target markets for the brand but also contained specifications about its four ps and various methods to check the performance of the team as well as that of the brand. which of the following documents is likely to contain such information?
a) business plan
b) marketing plan
c) memorandum of association
d) strategic management plan
e) annual fiscal plan
Answers: 2
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Google started as one of many internet search engines, amazon started as an online book seller, and ebay began as a site where people could sell used personal items in auctions. these firms have grown to be so large and dominant that they are facing antitrust scrutiny from competition regulators in the us and elsewhere. did these online giants grow by fairly beating competition, or did they use unfair advantages? are there any clouds on the horizon for these firms -- could they face diseconomies of scale or diseconomies of scope as they continue to grow? if so, what factors may limit their continued growth?
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Harry has joined the marketing department of kc cola. while going through some files, he came across...
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