Homework - the promotional mix
scenario 1
a luxury travel company is looking to introduce a new package holiday destination to customers
have purchased a holiday from it in the past
scenario 2
a double glazing company is looking to make potential customers aware of a special offer on new
- windows and doors
we have now looked at the 5 elements of the promotional mix:
- advertising, sales promotions, personal selling, public relations and direct marketing
o or three different promotional
hase new products. make
using the 2 scenarios above, and working in your books, identify two or three different pro
strategies that each business could use to encourage customers to purchase new produr
sure you give specific details of the method and explain why it is appropriate for the sce
chosen.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

your welcome leave a rate and a < 3

answer; intellectual property protection;

answer; signaling;