Ayden is the sole proprietor of a shoe repair shop in atlanta. his business has been increasing for five years and he is now considering opening a second repair shop downtown. ayden is putting together a plan, estimating costs, projecting potential revenue of a second shop. ayden is behaving rationally because
he is considering not only his own interests, but those of the competition and the general community as well
his decision will be based on
his self interest a second shop is the optimal decision

his decision will be based on  his self interest.

Explanation:

According to my research on studies conducted by various psychologists, I can say that based on the information provided within the question Ayden is behaving rationally because  his decision will be based on  his self interest. Therefore he is analyzing the cost and benefits of the decision so that he gets everything right and the way it is supposed to be.

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