Select, develop, and analyze an in-depth case analysis. the purpose of this project is to utilize course concepts to strategically analyze an organization of your choosing. case studies are used extensively in teaching business. typically, students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. the case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles). choose an organization during the week 2 discussions. be sure it is not already chosen by another student by seeing what was posted in that discussion. the organizations may be large, medium, or small businesses as well as non-profits. governmental organizations do not qualify.

The monthly demand equation for an electric utility company is estimated to be p equals 60 minus left parenthesis 10 superscript negative 5 baseline right parenthesis x, where p is measured in dollars and x is measured in thousands of killowatt-hours. the utility has fixed costs of $3 comma 000 comma 000 per month and variable costs of $32 per 1000 kilowatt-hours of electricity generated, so the cost function is upper c left parenthesis x right parenthesis equals 3 times 10 superscript 6 baseline plus 32 x. (a) find the value of x and the corresponding price for 1000 kilowatt-hours that maximize the utility's profit. (b) suppose that the rising fuel costs increase the utility's variable costs from $32 to $38, so its new cost function is upper c 1 left parenthesis x right parenthesis equals 3 times 10 superscript 6 baseline plus 38 x. should the utility pass all this increase of $6 per thousand kilowatt-hours on to the consumers?