Select a statement that is not correct about the significance of the ethics in marketing.
a. firms’ commitment to ethical standards is highly correlated with their financial/non-financial performance.
b. multinational company’s ethical capability is a sustainable source of competitive advantage.
c. companies practicing ethical or philanthropic corporate social responsibility (e. g., green mountain coffee) are more likely to have involved and committed employees.
d. without trust, relationship would hardly build up. seeing your business partner behaving unethically, you would not trust him/her. therefore, ethics is the foundation of relationship marketing.
e. companies that have high ethical standards often fail to obtain financial goals.

The correct answer is e. Companies that have high ethical standards often fail to obtain financial goals.

Explanation:

Many people believe that "marketing ethics" is nonsense. In ethics surveys in professions, marketing and sales professionals are generally ranked towards the end of the list. This unpleasant vision stems in part from frequent media reports of unethical or illegal marketing behaviors.

Who has not suffered as a consumer the feeling that he was not receiving what was agreed? Who has not been involved in a contract that, due to lack of information, has not been able to exercise his right to cancel it? We all have some events in the financial sector in mind. We are marketing and sales professionals but we cannot forget that we are also consumers.

The idea that companies or entrepreneurs should not consider moral values in their decision-making comes from a narrow vision of economic activity, making decisions based solely on a financial criterion such as profitability. There is a persistent belief that much of marketing it is "sell in any way to achieve the objectives". And it is not necessarily true.

However, marketing managers encounter many ethical issues. For example, marketing decisions can affect the safety of a product, the truth in advertising, fair prices, and an equitable treatment of distributors. Every day, we can hear alleged bad practices that negatively affect consumers in terms of these variables: complaints in certain sectors, price agreement investigations, concealment of information in advertising

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