Which of the following best defines integrated marketing communications?
a. it is software that gathers and analyzes information about customer interactions with all the employees of a company.
b. it involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.
c. it is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.
d. it involves dividing the customers into similar subgroups based on media usage, demographics, psychographics, and product usage.
e. it is a collection of informational resources that describes a company's products and services and assists in marketing the same.