Which of the following scenarios best describes differentiation? multiple choice
a. the firm...
Business, 18.09.2019 00:10 jorgereyes01
Which of the following scenarios best describes differentiation? multiple choice
a. the firm’s marketing mix is distinct from what is available from a competitor.
b. the firm screens out opportunities using criteria that are different from those used by other firms.
c. the firm aims its efforts at a target market that is different from a target market that a competitor would find attractive.
d. the firm uses its resources in a way that is different from the way competitors use their resources.
e. the firm changes to a different set of operational decisions when its marketing strategy is not going well.
Answers: 3
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