Business, 18.09.2019 04:00 johndiaz26

Eppie's used cars wanted to test whether straight price discounting worked better than a free gift. it ran two different commercials on alternate wednesdays. the first offered 10 percent off the kelley blue book price for any four-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any four-wheel-drive vehicle at the kelley blue book price. the type of offer was the variable. the number of people that responded to each type was the variable, which would suggest the best strategy for increasing traffic.
a. marketing; dependent variable
b. dependent; independent variable
c. control data; independent variable
d. independent; dependent variable
e. dependent; control data

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