Greg sees that his company's quarterly sales and profits are significantly above projections and says, "that's great. let's keep doing what we've been doing." greg is ignoring the step of the marketing planning process.
a. evaluate performanceb. define the business missionc. situation analysisd. implement marketing mix and resourcese. identifying and evaluating opportunities

A. Greg is ignoring the evaluate performance step of the marketing planning process.

Explanation:

Whether you company improves or worsens in terms of financial performance, it is important to carry out evaluation. The step helps to identify the factors that led to the result. For example, in the given scenario, the company's quarterly sales and profits exceed the expectation levels. Carrying out detailed evaluation performance would have help Greg to discover the reasons behind it as it helps for the future sales and profits. In simple words, you get to know the dos and don'ts.

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