Determining the size of specific markets within a market-product grid is in determining which target market segments to select and how to implement the 80/20 rule. which products to group into meaningful categories. how to implement a harvesting strategy. which product groupings to offer. which products to reposition.

Computing equivalent units is especially important for: (a) goods that take a relatively short time to produce, such as plastic bottles. (b) goods with sustainability implications in their production processes. (c) goods that are started and completed during the same period. (d) goods that take a long time to produce, such as airplanes.