Sayed’s employer is currently developing a new marketing strategy. the top managers have developed the marketing strategy and have given it to sayed so that he can now develop an implementation plan. sayed’s company will most likely end up with which type of strategy?
a. decentralized
b. centralized
c. rigid
d. intended
e. realized

The correct answer is e. Realized.

Explanation:

The strategy is developed from within the organization, and not from its future environment, this is important to be clear, since the strategy is developed from the values, traditions and informal rules of behavior provided by the managers and employees of the company, by therefore, it must not emerge from a set of formal, logical, conscious and predetermined processes established by the leadership dome. The strategy must emerge from the cumulative effect of many informal actions and decisions, taken daily by many employees over the years, and should not appear from a timely statement developed exclusively by senior managers for application in the organization.