Compared to the b2c process, the information search and alternative evaluation steps in the b2b process are: decentralized. less focused on customer value creation. identical. more formal and structured. based on derived supply analysis.

The correct answer is More formal and structured.

Explanation:

Also known as Business-to-consumer, that is why its acronym B2C refers to the commercial activity between a business and an individual consumer.

While this applies to any type of direct sales business to the consumer, it has been associated with online sales, also known as e-commerce. The e-commerce took off significantly in the late 1990s, with the Christmas shopping season of 1998 identified as the first “Christmas e-tail”. That year Amazon surpassed the billion in sales for the first time.

In recent years, the growth of those of online business-to-consumers have created significant challenges for businesses and services that are losing personal sales to their online competitors.

As a result, many businesses have established their own online presence to remain competitive. This has created opportunities for consumers, who can enjoy the convenience of ordering online while saving shipping costs with certain stores picking up or sending orders to the online store.

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