What separates a powerful strategy from a run-of-the-mill or ineffective one is: the ability of the strategy to keep the company profitable. the proven ability of the strategy to generate maximum profits. the speed with which it the company achieve its strategic vision. management's ability to forge a series of actions, both in the marketplace and internally, that sets the company apart from rivals, and produces sustainable competitive advantage. whether it allows the company to maximize shareholder value in the shortest possible time.