Pat is concerned about better knowing the cultural tendencies of her business partners and competitors in europe and asia. pat would be interested in knowing this information because according to the globe project, this can give her a strategic competitive advantage.

Knowing cultural tenders of th partners and competitors gives you a competitive advantage .

Explanation: Pat’s concern about better knowing the cultural tendencies of her business partners and competitors in Europe and Asia. To be successful, you need to be able to articulate the benefit you provide to your target market that's better than the competition. That's your competitive advantage. You must reinforce that message in every communication to your customers. That includes advertising, public relations, and sales aids.A competitive advantage means you need to offer some things your competitors don't. Therefore, you need to know what it is your competitors do well, and do not do well. Think about your competitors' products, services, prices, location, and marketing.Knowing about your competitors will help you to communicate with your target audience, distinguish your business from competitors, improve your processes, and navigate challenges in your market.

answer; sales of books;