4. in the late 1990s and through 2000, the british public became increasingly concerned about " mad cow disease," which could be deadly to humans if they ate beef from these cattle. fearing the disease, many consumers switched to other meats, like chicken, pork, or lamb. at the same time, the british government ordered the destruction of thousands of head of cattle. illustrate the effects of these events on the equilibrium price and quantity in the market for british beef. can we determine with certainty the direction of change for the quantity? for the price? explain briefly.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.