Your firm has decided to enter the international market with your product called "trema," a new pocket organizer that can also be used as a cell phone. while discussing marketing plans, your cmo decides that no changes will be necessary in either the marketing mix or the product for export. what form of marketing strategy is the cmo advocating?

standardized marketing strategy

Explanation:Standardization marketing strategy is typically applied to discussion of global businesses and means to market a solution with uniform consistency throughout the marketing mix. This is an opposite approach to an adaptation strategy, under which multinational companies differentiate their product and adapt it to fit the unique needs of countries.major point about a standardization marketing strategy is that organizations can choose to standardize all aspects of the product experience, or they can standardize component of the product or marketing. Standardizing the whole product experience includes product uniformity, customer service, product support, marketing, pricing and distribution. This is a standardized marketing mix. The general definition of global standardization is the ability to use standard marketing internationally. In other words, it's the ability for a company or business to use the same marketing strategy from one country to the next, and across various cultures.

answer; hazards;