Canoe company uses a job order cost accounting system and allocates its overhead on the basis of direct labor costs. canoe company's production costs for the year were: direct labor, $30,000; direct materials, $50,000; and factory overhead applied, $6,000. the overhead application rate was:
a. 5.0%.
b. 12.0%.
c. 20.0%.
d. 500.0%.
e. 16.7%.

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.