Bub fizz inc. manufactures chewing gum. through marketing research, it was learned that most of its customers use the chewing gum as mouth freshener. hence, it modified its formula to manufacture gums that have a long-lasting flavor. in this scenario, which of the following was responsible for the change in the product?
a. green marketing
b. cause-related marketing
c. promotion strategy
d. consumer behavior

Sue peters is the controller at vroom, a car dealership. dale miller recently has been hired as the bookkeeper. dale wanted to attend a class in excel spreadsheets, so sue temporarily took over dale's duties, including overseeing a fund used for gas purchases before test drives. sue found a shortage in the fund and confronted dale when he returned to work. dale admitted that he occasionally uses the fund to pay for his own gas. sue estimated the shortage at $450. what should sue do?