After dividing the market into segments, holiday inn has created hotel offerings under the intercontinental, crowne plaza, holiday inn, holiday inn express, hotel indigo and candlewood suites brands, targeted at price insensitive vacationers, ‘road warrior’ executives, price conscious travelers, and mobile middle class vacationers, respectively. this is an example of:

a. micromarketing
b. concentrated marketing
c. undifferentiated marketing
d. differentiated marketing
e. mass marketing

Using the smith's bbq report, the cost of wine for next week will increase by 2% from the current week. if all other cost of sales stays constant, what will be the approximate total cost of sales for next week?

On june 3, teal company sold to chester company merchandise having a sale price of $2,600 with terms of 2/10, n/60, f.o.b. shipping point. an invoice totaling $91, terms n/30, was received by chester on june 8 from john booth transport service for the freight cost. on june 12, the company received a check for the balance due from chester company. prepare journal entries on the teal company books to record all the events noted above under each of the following bases. (1) sales and receivables are entered at gross selling price. (2) sales and receivables are entered at net of cash discounts.

You are considering the purchase of one of two machines used in your manufacturing plant. machine 1 has a life of two years, costs $20,000 initially, and then $4,000 per year in maintenance costs. machine 2 costs $25,000 initially, has a life of three years, and requires $3,500 in annual maintenance costs. either machine must be replaced at the end of its life with an equivalent machine. using eac which is the better machine for the firm