"last year your company built 1,500,000 units of product able and sold 1,405,000 after 14 months in r& d, a revision of product able is due out tomorrow, on january 2 (the first business day of this year) what will happen to the unsold inventory of 95,000 units of old product able? "

they old compete for sales based on the product attributes they were built under before any of the new product able is offered for sale

they old be scrapped for 50 cents on the dollar

they old be carried on the books based on a lifo accounting system

they old be reworked to match the new specifications for product able

they old be expensed as a adjustment to income and òdisappearó

At which stage would you introduce your product to the market at large? a. development stage b. market testing stage c. commercialization stage d. ideation stage

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

Gerda, a real estate agent, is selling a moderately priced house in a subdivision. she knows from her uncle that the factory being built half a mile from the subdivision will be manufacturing dog food, using a process that creates a very strong odor that permeates the surrounding neighborhood. a buyer, who is unaware of the type of factory under construction, makes an offer on one of the houses gerda is selling, and within a short time, the deal goes through. what does this scenario best illustrate?