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Business, 02.10.2019 03:00 tristan4233

Tom and sally jones are preparing to purchase a new car. tom currently has a toyota camry and sally has a honda accord. they now have two children under age 5, so they plan to trade in sally's car to purchase a minivan. sally and tom decide on a honda odyssey because sally is familiar with hondas and thinks they are very reliable. in this purchase situation, tom and sally's family life cycle stage is a segmenting dimension, and the benefit sally seeks (reliability) is a segmenting dimension.

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Tom and sally jones are preparing to purchase a new car. tom currently has a toyota camry and sally...
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