3. making podcasts and wikis, work for business the web 2.0 revolution has changed the way businesses communicate with consumers and within their own organizations. podcasts, wikis, and blogs can be used to build reputations, communicate with customers to increase visibility, and streamline internal communication processes. businesses have embraced podcasting to broadcast repetitive information that doesn’t require . for example, some companies use podcasts to broadcast hr policies that can be accessed on demand. what functions can companies improve by using wikis for collaboration? customer interaction communication with investors project management