Naomi and yolanda want to maintain a strong competitive advantage in the organic clothing industry. they have consulted with you and have decided to maintain their current direction of continuing to produce new items targeted to new markets, such as children's clothing, in addition to the women's clothing items that were originally designed and produced by the company. given the information in this scenario, which of the fundamental success drivers are they most likely using?

 Innovation

Explanation: In simple words, innovation refers to the process of generating any new idea regarding the business operations so that they could be performed more effectively. It focuses on making changes for the better.

In the given case, Naomi and Yolanda are introducing new product of children clothes along with women clothing. This is a new idea that can generate them higher profits.

Hence we can conclude that they are using innovation.

this business is a price setter.

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1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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