In order to attract customers who are blue-collar workers, prisly inc., a laundry detergent manufacturer, introduced a liquid detergent that easily removes tough stains. soon after, the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers, who previously purchased the detergent powder, started purchasing the more effective liquid detergent. as a result, prisly inc. was forced to reduce production of its detergent powder. in this scenario, it is evident that prisly inc. has adopted a(n)

Multi-segment marketing

Explanation:

Multi-segment marketing is a marketing strategy when a company tries to gain customers for the same product  from more than one type of market and thus using various types of advertising, which can be expensive.  

Also called distinguished marketing.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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