From a marketing management perspective, there are three main sets of brand equity drivers. which of these drivers was most applicable when mcdonald's decided to use the "golden arches" and ronald mcdonald as symbols of their brand?
a) the product and all accompanying marketing activities and supporting marketing programs
b) the service and all accompanying marketing activities and programs
c) the initial choices for the brand elements or identities making up the brand
d) associations indirectly transferred to the brand by linking it to some other entity
e) the profitability associated with brand development

C) the initial choices for the brand elements or identities making up the brand

Explanation:

The choice for brand elements refers to logos, symbols, characters, slogans, among other elements that play a prominent role to reach customers and generate brand awareness so people will recognize the brand. That's why this is the most applicable driver when McDonald decided to use the golden arches and Ronald McDonald as symbols.

C) the initial choices for the brand elements or identities making up the brand

Explanation:

From a marketing management perspective, there are three main sets of brand equity drivers. Which of these drivers was most applicable when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand?

Brand equity has to deal with the value a product delivers to its customers/consumers. It is basically the perception which the customers has on a product based on its experience. it can either be positive or negative

when McDonald's decided to use the "golden arches" and Ronald McDonald as symbols of their brand, the driver used was  the initial choices for the brand elements or identities making up the brand

start by isolating the variable on one side by adding 43w^2 to both sides.   the equation will read:

25w^2+5=0

*subtract 5 from both sides*

25w^2=-5

*divide both sides by 25*

w^2=-1/5

*take the square root of both sides*

w=√(-1/5)

the square root of -1 is i.   the square root of 5 remains √5

the answer is i/√5.

hope this

hi,

henry is an economist and wants to understand the relationship between inflation and consumer spending habits. for his research, he needs the consumer price index for 2014 and the inflation rate. based on the prices of goods given, what will he find to be the cpi and inflation rate for 2014? assume that a consumer’s basket for three consecutive years consists of the following:

you dont privide answer choices.

answer - 15% of a inflatation rate is 15% less in cpi