Business, 08.10.2019 18:30 juan01sebastian00

While price is often the activation point that gives people the reason to subscribe and come back to groupon, consumers are really more concerned with dealing with a quality merchant and having a unique experience with their friends. in other words, consumers focus on the unique combination of benefits from the experience which is known as

a. loyalty
b. the marketing program
c. cognitive dissonance
d. customer value
e. situational influences

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