The local harley-davidson motorcycle outlet has special events on saturday mornings. vintage bikes are shown, food is served, and some people travel more than a 100 miles ontheir harleys to be there almost every saturday morning. this marketing dream is possible because harley-davidson has become a product. a.fuzzy b. cult c. flow state d. situational

Harley-Davidson has become a cult

Explanation:

A cult is a self-identified group of people that share a passion or an interest. When a brand becomes a cult brand, it has achieved the highest level of emotional connection to its consumers.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

answer; (a) searching for information can be done quickly;