How is price determined using cost-plus pricing? a. the price is set by determining the customer's value perceptions. b. the price is set based on demand. c. the price is set so that total revenue covers total costs. d. the price is set by adding a standard mark-up to the cost of the product. e. the price is set based on competitor's prices.

Qwest airlines has implemented a program to recycle all plastic drink cups used on their aircraft. their goal is to generate $7 million by the end of the recycle program's five-year life. each recycled cup can be sold for $0.005 (1/2 cent). a. how many cups must be recycled annually to meet this goal? assume uniform annual plastic cup usage and a 0% interest rate. b. repeat part (a) when the annual interest rate is 12%. c. why is the answer to part (b) less than the answer to part (a)?