Johnson controls, inc. produces the seats for the dodge neon. although johnson initially was able to meet dodge's cost target, it was not able to meet its safety, weight, and comfort specifications. engineers from dodge visited the johnson plant and worked with its design people to create a seat that met all of the technical requirements at a cost that both could agree on. johnson controls and dodge engaged in
a) reciprocityb) functionalizationc) reverse marketingd) crowdsourcinge) multiple sourcing

reverse marketing

Explanation:

Based on the information provided within the question it seems that Johnson Controls and Dodge engaged in reverse marketing. This is when the customers look for or go to a company/firm as opposed to the traditional method in which the company/firm looks for it's customers. Seeing as Dodge (who in this scenario is the customer because they want to buy the seats from Johnson Controls) went to Johnson Controls Inc. to make a deal this would be considered reverse marketing.

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b is the correct answer