Review the material in chapter seven on developing and managing offerings. what are the seven steps in the offering development process? what are the key activities in each step? how should a company evaluate new ideas? what are the criteria? what strategies do firms pursue when their products enter the decline stage? go to the discussion forum for unit 4 and engage in a dialogue with your classmates on the above issues and any other perspectives you have on international business. you are expected to make at least three posts to the discussion board during the course of the discussion period.

How did lani lazzari show her investors she was a good investment? (site 1)

Elliott company produces large quantities of a standardized product. the following information is available for its production activities for march. units costs beginning work in process inventory 2,500 beginning work in process inventory started 25,000 direct materials $ 3,725 ending work in process inventory 5,000 conversion 11,580 $ 15,305 status of ending work in process inventory direct materials added 185,750 materials—percent complete 100 % direct labor added 182,375 conversion—percent complete 30 % overhead applied (140% of direct labor) 255,325 total costs to account for $ 638,755 ending work in process inventory $ 62,530 prepare a process cost summary report for this company, showing costs charged to production, unit cost information, equivalent units of production, cost per eup, and its cost assignment and reconciliation. use the weighted-average method. (round "cost per eup" to 2 decimal places.)

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?