Manten is a popular brand of hiking boots. its advertisements emphasize the experience of conquering unfamiliar terrain in the wild. they portray vivid, captivating visuals of cliffs, rivers, and jungles. the campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. this approach is most likely an example of advertising. consumer-generated teaser transformational informational rational

Transformational advertising  

Explanation:

From the given case/scenario, we can state that this approach is an example of Transformational advertising. Transformational advertisement is referred to as or known as advertising which tends to associate experience of consuming advertised brand in association with unique parts of the psychological characteristics that are not typically associated with brand or the experience.

the definition of a small business is an independently owned and operated company that is limited in size and in revenue depending on the industry. a local bakery that employs 10 people is an example of a small business. a manufacturing facility that employees less than 500 people is an example of a small business.

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