What are some of the steps that led to creating eharmony?
what advantages did eharmony have because it was not the first entrant into the online dating market space?
what disadvantages might there be as a late entrant into a market? did eharmony experience any or all of these? which?
why did greg forgatch believe that eharmony’s first radio ad worked so well?
what key advertising concepts has eharmony applied?

Ancho corp. is an automobile company whose core competency lies in manufacturing petrol- and diesel- based cars. the company realizes that more of its potential customers are switching to electric cars. the r& d department of the company acquires competencies in developing electric cars and launches its first hybrid car, which uses both gas and electricity. in this scenario, ancho is primarilya. leveraging new core competencies to improve current market position. b. redeploying existing core competencies to compete in future markets. c. unlearning existing core competencies to create and compete in markets of the future. d. building new core competencies to protect and extend current market position