Lawn care products manufacturer scotts has developed easy-to-follow, annual lawn care programs to homeowners develop thick, green lawns that will combat weeds, insects, and diseases. the specific steps that must be used and their timing vary based on climate. what type of segmentation should scotts use as the basis to design these programs?
- behavioral
- demographic
- psychographic
- geographic
- geothermal

Geographic

Explanation:

Geographic segmentation -

The distribution of the market on the basis of the geography , is known as , Geographic segmentation .

Like the market can be bifurcated into rural , urban and suburban areas .

It is a effective method , for business with limited budget .

Hence , the segmentation Scotts should use on the basis of the design is Geographic segmentation .

1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

                                          hope it