As a consultant, you have been thinking about choosing the "right" alpha (smoothing constant) for forecasting using exponential smoothing. which of the following is most accurate about alpha? a) if alpha is high, speed of reaction to changes in actually low. b) if a firm produces standard product with relatively stable demand, alpha should be small. c) products experiencing growth should be assigned higher alpha value. d) alpha could be more than 1.0, and in this case (1-alpha) will become negative to make up for it. e) b and c

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.