The emphasis of a marketing strategy for a discontinuous innovation would most likely be to: multiple choice a) advertise benefits to consumers that stress points of differentiation. b) obtain widespread distribution in multiple channels. c) generate awareness among consumers. d) stress price differentials from competitors' products. e) educate consumers about new consumption patterns through personal selling.

3. describe the purpose of the sec. (1-4 sentences. 2.0 points)

crow design, inc. is a web site design and consulting firm. the firm uses a job order costing system in which each client is a different job. crow design assigns direct labor, licensing costs, and travel costs directly to each job. it allocates indirect costs to jobs based on a predetermined overhead allocation rate, computed as a percentage of direct labor costs. direct labor hours (professional) 6,250 hours direct labor costs ($1,800,000 support staff salaries ,000 computer ,000 office ,000 office ,000 in november 2012, crow design served several clients. records for two clients appear here: delicious treats mesilla chocolates direct labor 700 hours 100 hours software licensing $ 4,000 $400 travel costs 8,000 1. compute crow design’s direct labor rate and its predetermined indirect cost allocation rate for 2012. 2. compute the total cost of each job. 3. if simone wants to earn profits equal to 50% of service revenue, how much (what fee) should she charge each of these two clients? 4. why does crow design assign costs to jobs?

Anational survey asked people, "how often do you eat out for dinner, instead of at home? " the frequencies were as follows.