The more specific the firm's advertising objectives, the a) easier it is to measure the advertising-sales response function. b) lesser the funding needed to meet advertising goals. c) easier it becomes to measure advertising effectiveness. d) more difficult it is for a competitor to use competitive parity budgeting. e) more difficult it is for competitors' advertising to be effective.

Afirm wants to strengthen its financial position. which of the following actions would increase its current ratio? a. reduce the company's days' sales outstanding to the industry average and use the resulting cash savings to purchase plant and equipment.b. use cash to repurchase some of the company's own stock.c. borrow using short-term debt and use the proceeds to repay debt that has a maturity of more than one year.d. issue new stock, then use some of the proceeds to purchase additional inventory and hold the remainder as cash.e. use cash to increase inventory holdings.