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Business, 25.10.2019 04:43 122333444469

Which of the following statements is true of feature appeals? multiple choice
a) they present attributes that can be the basis of rational purchase decisions.
b) they are used mainly for low-involvement products.
c) they can be used for advertising a product but not a service.
d) they are used primarily for nontechnical products.
e) they point out the number of consumers who have switched to a particular brand.

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Which of the following statements is true of feature appeals? multiple choice
a) they presen...
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