Which of the following statements about market share is true?

a.
only direct competition should be considered when strategizing about market share.
b.
all businesses will need a percentage of the market share to survive.
c.
a business with less than 5 percent of the market share is unlikely to last.
d.
market share is unlikely to change much once a business is established.

B. All businesses will need a percentage of the market share to survive.

Explanation:

Businesses with small market shares can be successful, but a larger market share means more profit potential, lesser effort to sell more, and a stronger barrier against competitors entering the market. A business that is below the optimal level for market share should plan to develop its market share, while a business at the optimal level should plan to fight to maintain it.

d. low interest rates

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