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Business, 25.10.2019 23:43 angelinacortes11
Land's end allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. this is an example of:
a. mass marketing
b. niche marketing
c. concentrated marketing
d. micromarketing
e. segment marketing
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Answers: 3
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