Market segmentation first stresses the importance of grouping people or organisations in a market according to the similarity of their needs and the benefits they are looking for in making a purchase.
a) second, such needs and benefits must be related to specific marketing actions the organisation can take.
b) these actions may involve separate products or other aspects of the marketing mix such as price, advertising or personal selling activities, or distribution strategies.
c) the process of segmenting a market and selecting specific segments as targets is the link between the various buyers' needs and the organisation's marketing program

Suppose someone wants to sell a piece of land for cash. the selling of a piece of land represents turning econ

Match the steps for conducting an informational interview with the tasks in each step.

Companies in the u.s. car rental market vary greatly in terms of the size of the fleet, the number of locations, and annual revenue. in 2011 hertz had 320,000 cars in service and annual revenue of approximately $4.2 billion. the following data show the number of cars in service (1000s) and the annual revenue ($ millions) for six smaller car rental companies (auto rental news website, august 7, 2012). excel file: data14-09.xls if required, enter negative values as negative numbers. a. select a scatter diagram with the number of cars in service as the independent variable. b. what does the scatter diagram developed in part (a) indicate about the relationship between the two variables? c. use the least squares method to develop the estimated regression equation (to 3 decimals). ŷ = + x d. for every additional car placed in service, estimate how much annual revenue will change. by $ e. fox rent a car has 11,000 cars in service. use the estimated regression equation developed in part (c) to predict annual revenue for fox rent a car. round your answer to nearest whole value. $ million hide feedback partially correct